INSPIRATION
The grapes, the landscape, the poetry are all significant elements of the Szekszárd wine region. The primary objective of the rebranding was to visually express the dualities of this part of Hungary. The rain and the sun, the grapevines and the barrels, the slopes and the working hands are equally important for the perfect chemistry of nature. Classical poetry stands for the history, geometric shapes bring modernity. Royal blue and loess brown gives a noble feel, while the pink gradients give fresh vibe to the identity. The font combination also represent the tradition-innovation duality, what makes the Szekszárd wine so unique.
Shape symbolics.
Colour inspirations.
The region.
Primary font: Oswald.
Secondary font: Merryweather.
Logo.
Logo application.
Stationery.
Festival accessories.
Advertisement.