Zdroj, as its name also shows, once was a spa city famous from its water filled with various minerals. On the
other hand it has also a long tradition in mining and heavy industry and identifies itself as a place to combine
tradition with modernity. The old logos and the historical shield were a huge help in creating the entire visuals of the new identity. Both played their role to revitalise the Golden Eras and bring on a new one.
possible. This is especially important in the times of multiplatform digital accessibility and unlimited variety of sizes of screens and resolutions.
The Department logos keep this cohesion and communicate the values of our city though a unified look. They feature the symbol, the wordmark and additionally the Department’s name as a pretag.
fields that can be used for colour or image fill and a J-shaped line that can be highlighted and used as a dividing element between the large fields.