ECHOO is a fully developed theorethical case study of a SaaS (Service as a Software) sports application brand. It is a combination of an AI (artificial intelligence) personal trainer, a motivator, a fitness tracker and a DJ.
THE ECHOO STORY
Do you run or do any exercise regularly? Do you always reach your goals in sports?
Do you remember the time when you failed, because you gave up too early? When you were not strong enough? Do you remember the feelings afterwards? The regret that you could have reached your goals if someone would have said it to you: "Just keep going!" "One more meter!" "Don't give up!" Did you blame yourself? How long did it take to get over it?
With echoo, this will never happen again.
This artificial intelligence smart trainer is your perfect companion. It keeps your records, analyze them and set you goals according to your physical state and desired achievements. Collects the songs you not only like, but also what fits to the sport you choose. Monitors your training real-time and when notices that you have a hard time to keep going, motivates you in writing and words through your earphones and smartwatch or phone. It organizes your daily, weekly and monthly execise to give you the variety of moves. All of this based on big data, various health sensors and your inputs, while the whole control is in your hands, you can switch it off anytime you want to.
echoo - the smart trainer
Logo evolution from the first sketches.
Logo anatomy and colour theory for the gradients.
Icon size & colour check and primary font experiment.
Colours, patterns, taglines.
Typography and hierarchy.
Corporate stationery.
Extended stationery.
Apparel design.
Team giveaway.
UX Design: login, primary interface and screensavers.
Multi-platform screens: for smartwatches (iOS and Android) and smartphone.
UI system options.
Advertisement.
NEVER ALONE - market introduction campaign artworks.
Apple, iOS and the iWatch is the property of Apple Inc., Android is the trademark of Google, registered in the US and other countries.