New snow season, new gear, new inventions, as well as a brand new catalogue. This winter we cooperated with the 509 team to make a catalogue that is like none other. To achieve this we utilised amazing studio photography, glamour on-location shots and a bunch of thrilling-to-see action images and paired these photos with corporate fonts. But with a twist! Simplicity and visual maximalism walk hand-in-hand in this magazine, just as pure technical facts and absolute subjective opinions of users.
This year we made in-depth technological illustrations to explain the products and the innovations within the best.
There was plenty of space for comparison. Of various gear, riding styles and requirements and of available tech.
We contrasted. Light with dark. Trail with Mountain and Crossover. Heated wear with insulated and shell options. Plus, for the first time, snow with dirt and street.
